They invited us to participate in the redesign of their identity and beer packaging. We aimed to create a unified and recognizable layout, but different style for each product. We chose to redesign their logo and labels completely and selected five of their beers to show our idea. These five beers include two with fictious names (Black Alligator and Invisible Bikini), two with descriptive names (Black Ipa and White Ipa) and a premium one (Franky Four Fingers).
The logo was designed in the spirit of making a strong association with their current progressive and tripping punky stlye. We also chose plain and vibrant colors to support the simple logotype and to make the base identity as clear as possible, so the illustrations can have the greater role. Each label in a categroy (normal, premium etc.) have the same layout. We designed vector illustrations for the beers with fictious names and a playful background for the beers with descriptive names. Both beers have a handwritten names, made with brush in order to soften the hard edges of the vector illustration.