BME KomMédia

Communication department branding

Basic visual identity for Budapest University of Technology and Economics (BME), Communication and Media Sciences Department. It consists of several variations of the logo, colour scheme and corporate font usage.

The department’s aim is to communicate with a fresh, new visual language mainly to young people who might be interested in higher education and also curious to find out possibilities.

We designed the logo to make a strong impact with its meaning while keeping a friendly graphic style. The identity itself has a very limited surface to appear on, so stickers have the greatest role. They are easily redistributable and can get into any place where students carry them, therefore it’s one of the shortest ways to get an audience.