Hester’s Life is a Hungarian brand of high quality healthy breakfast meals. Dávid Kráml, the co-founder and art director of the Veszprém-based business invited us to design the packaging of a special winter collection this year, we were happy to collaborate with the dynamic and succesful local business.
The boxes contain different wintery flavour of granola, oat and muesli, but they come in a set of three, united with the illustration continuing on each box, separated by the different highlight colour on each packaging. The design has a storytelling purpose, but it also wants the viewer to be lost in the details of the illustration. The composition is more like a collection of loosely coherent scenes, with different characters living their daily life. The viewer can complete their stories in their imagination while enjoying a healthy breakfast.
If you like this, check out our similar project, Gyulai Pálinka spirit label design series.